Celebrating our second birthday in style (& a special offer!)

We are TWO!  And with a little business, you need to take whatever milestone you make and celebrate the heck out of it – which in our case involved a picnic party with 6 kids in tow, champagne, the odd mishap and a huge chocolate cake, YUM!

It’s been an interesting two years.  Although we’ve both learnt a lot and worked out a few more things along the way, the learning curve seems to be never ending – I think that’s probably a good thing!  When we started thinking about an online store 2 and a half years ago, we had 5 very young children and a new baby due – craziness!  Our driving force was looking to do something from home, but also something where we could use a bit of creativity and of course the pull of shopping for gorgeous things was hard to resist!  There are some creative and clever local designers out there whose work we love to show off.  We always had the aim of creating our own clothing line, putting into practice what we have learnt and what we think is missing.  There is of course already a huge choice of beautiful clothing out there, but still, our aim for this year is to trial a couple of items.  We’re looking forward to our kids sporting them around the inner west as a trial sometime soon!  We feel very priviledged being able to work from home as other Mums will know the juggle that is trying to raise several children and fit in school, activities, homework, sports, doctors appointments – the list is endless.  Kudos to all the other mums out there juggling along with us.

We still love to choose the beautiful clothes, toys and accessories.  We have welcomed some more gorgeous brands to the fold like Huxbaby, Five Little Faces, And the little dog laughed, Rapscallion and Two Little Ducklings, and have welcomed back perennial favourites like Wilson & Frenchy, Baobab, Glottogon, Bella Buttercup, Kitty and Sparrow and Little Tyro.  We both love and curse our Facebook page and have watched more dance montages than we probably should have (don’t we all?).  Our kids are a handful but we wouldn’t have it any other way.  Thanks for our families and our followers for being on the journey with us.  Happy 2nd Birthday to us!

We want you to celebrate with us by offering a Birthday Special of 25% off everything in store at And the little one said.  Just use the coupon code ‘bdayspecial’ at checkout.  

Plus, two lucky people who purchase something in the next two weeks will win a $50 And the little one said gift voucher each.

The brains and beauty behind And the little one said. x

A glimpse into what keeps us busy behind the scenes at And the little one said. x

Here is a wee preview of some of our gorgeous new stock for boys & girls that we have in store now.  We cater for sizes newborn to 8 years.  Get a head start on that Christmas list.  Divine new kids and baby clothing and accessories,

Lots of beautiful new summer stock in store now. x

Lots of beautiful new summer stock in store now. x

Be sure to look at our beautifully crafted toys by Sevi, Hand knitted soft toys by Fawn & Milk and the ever cool Flatout Frankie with their cardboard creations.  There is the hugely popular ‘Letters to my child’ by Two little ducklings, Little Tyro’s fun and engaging educational tools, Playon Crayons – helping little hands make big creations, Glottogons gorgeous puzzles and word play games, and Tiger Tribe games and toys.

collage toy

And finally – the perfect shorts & tee to keep your little one at the top of their style game this summer with fabulous Australian brands such as Baobab, Five little faces, Huxbaby & Well Spotted.  xx

collage TEES

Please drop us a line if you are on the look out for anything and we will see if we can track it down.  We love feedback and we love to provide the best service we can so if something isn’t perfect, we are determined to fix it.

Love Toni & Gail


And the little one said is boutique online children’s clothing, accessories, toys and home decor website that specialises in beautiful, stylish and quality products, mainly sourced from small local Australian and New Zealand businesses.  And the little one said is run by two sisters, originally from New Zealand but now happily living in Sydney’s inner west.  They have 6 children between them and a love of all things creative and beautiful.


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